Higher occupancy, faster lease-ups, and content built to convert.
Smart City Digital helps you fill units by creating content that renters actually connect with, turning clicks into tours and tours into signed leases.
Most properties struggle to consistently hit occupancy goals.
Marketing feels like an afterthought, traffic is slow, and the content you have doesn’t connect with today’s renters.
You’re probably feeling:
Frustrated that traffic numbers don’t match your property’s potential
Stuck with content that looks good but doesn’t convert
Discouraged when occupancy goals seem out of reach
Overwhelmed with asking your leasing team to create content on top of their actual job
With 12+years in multifamily, we know how properties struggle to get in front of the right renters.
The challenge isn’t your asset — it’s your visibility.
That’s why we pair high-performing content with expert paid search and paid social strategies designed not only to attract attention - but drive occupancy.
We create content that renters can’t scroll past.
From photo to video, drone footage to paid ads, we handle everything in-house so your property shows up online the way it should, and fills units in real life.
Here’s how it works:
STEP 1
CONNECT
Book your FREE Strategy Call!
STEP 2
CREATE
Let our team customize your property’s unique positioning in the market.
STEP 3
CAPTURE
We come on site to capture professional photo, video, and drone footage.
STEP 4
CONVERT
Content managed across your socials to turn clicks to tours to signed leases.
What changes for your property:
Consistent occupancy you can maintain
Leasing teams focused on closing — not managing social media
Content renters respond to (and that you own long-term)
Traffic, tours, and leases that actually add up
From our clients:
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"They deliver posts that truly resonate with our audience and create quality videos that lead to high engagement. The entire process has been smooth, enjoyable, and impactful, and we couldn’t be happier with the results!"
— CHARLOTTE FITZPATRICK | SENIOR MARKETING MANAGER | GREYSTAR
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“Their quality of content, elevated service and quick response time allows us to maintain brand standards across multiple accounts which is vital to our business. Their flexibility in packages is crucial for us as things change often, and we appreciate the high value of content we receive for an attainable monthly budget.”
— ALYSSA PROSCH | BTR SENIOR MARKETING OPERATIONS | TAYLOR MORRISON
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"From the start, they’ve kept our strategies fresh with clear communication and tailored recommendations. Their creative campaigns and social media expertise drove our occupancy from 74% to 95% in a short time."
— SHAWN WILLIAMS | REGIONAL MANAGER | UNITED APARTMENT GROUP